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["平成２７年度行政事業レビューシート",{"$nulls":33},"（","国土交通省",{"$nulls":13},"）"]
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["根拠法令\n（具体的な\n条項も記載）",{"$nulls":5},"観光立国推進基本法\n第１２条～第１４条",{"$nulls":17},"関係する計画、通知等",{"$nulls":5},"観光立国推進基本計画"]
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["事業の目的\n（目指す姿を簡潔に。3行程度以内）",{"$nulls":5},"我が国の人口減少が進み、観光客獲得の国際的競争が激化する中、国内外から選好される国際競争力の高い魅力ある観光地域づくりを促進するため、歴史・伝統・文化等を活かした地域独自の「ブランド」の確立を通じ、日本の顔となる観光地域を創出することで、観光地域づくりの取組の効果を最大限に発揮する。"]
["事業概要\n（5行程度以内。別添可）",{"$nulls":5},"交流人口拡大による地域の活性化を実現するため、地域独自の「ブランド」の確立を通じた日本の顔となる観光地域の創出に向け、地域の取組段階に応じて以下の支援を実施する。\n　①目指すべき地域の将来像の策定、マーケティングの実施等を通じたブランド戦略の構築。（定額）\n　②ブランド戦略に基づき、来訪者の豊かな旅行を支える応接環境の整備、取組の恒常的実施・改善を通じたブランド管理、地域資源の価値を最大限に活かした空間の形成等の実施。（2/5補助）\nまた、ブランド観光地域（仮称）の要件及び評価基準、評価手法の確立等及びＧＰＳ機能等により蓄積される「位置情報」等を活用した観光客の行動・動態等の調査・分析を実施し、今後の取組への活用方法の検討を行う。"]
["実施方法",{"$nulls":5},{"$f":"入力規則等!P10","v":"直接実施、補助"}]
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[{"$nulls":46},32,null,"年度"]
[{"$nulls":6},"平成32年において、訪日外国人旅行者数を2,000万人とする。",{"$nulls":8},"訪日外国人旅行者数",{"$nulls":8},"成果実績",null,null,"万人",{"$nulls":7},{"v":1036,"d":"1,036"},{"$nulls":4},{"v":1341,"d":"1,341"}]
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[{"$nulls":6},"平成29年において、富良野・美瑛観光圏の主たる滞在促進地区における宿泊数150万人とする。",{"$nulls":8},"主たる滞在促進地区における宿泊者数",{"$nulls":8},"成果実績",null,null,"万人",{"$nulls":7},{"v":146.5,"d":"147"}]
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[{"$nulls":46},29,null,"年度"]
[{"$nulls":6},"平成29年において、雪国観光圏の主たる滞在促進地区における宿泊数360万人とする。",{"$nulls":8},"主たる滞在促進地区における宿泊者数",{"$nulls":8},"成果実績",null,null,"万人",{"$nulls":7},362]
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["成果目標及び成果実績（アウトカム）欄についてさらに記載が必要な場合はチェックの上【別紙１】に記載"]
["定量的な成果目標の設定が困難な場合","定量的な目標が設定できない理由及び定性的な成果目標",{"$nulls":4},"定量的な目標が設定できない理由",{"$nulls":20},"定性的な成果目標と24～26年度の達成状況・実績"]
[]
[]
[]
[]
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[{"$nulls":24},"達成度",null,null,"％"]
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[{"$nulls":6},"観光地域ブランド基盤づくり支援交付額／採択件数　　　　　　　　　　　　　　",{"$nulls":17},"単位当たり\nコスト",null,null,"円",{"$nulls":7},{"v":4384655,"d":"4,384,655"},{"$nulls":4},{"v":4986262,"d":"4,986,262"},{"$nulls":4},{"v":5000000,"d":"5,000,000"}]
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[{"$nulls":6},"／　　　　　　　　　　　　　　",{"$nulls":17},"単位当たり\nコスト"]
[{"$nulls":24},"計算式",null,null,"　　/"]
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[{"$nulls":6},"／　　　　　　　　　　　　　　",{"$nulls":17},"単位当たり\nコスト"]
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[{"$nulls":6},"／　　　　　　　　　　　　　　",{"$nulls":17},"単位当たり\nコスト"]
[{"$nulls":24},"計算式",null,null,"　　/"]
["平成27・28年度予算内訳（単位：百万円）",null,"費　目",{"$nulls":8},"27年度当初予算",{"$nulls":5},"28年度要求",{"$nulls":5},"主な増減理由"]
[null,null,"諸謝金",{"$nulls":8},{"v":0.29,"d":"0"},{"$nulls":5},{"v":0.285,"d":"0"}]
[null,null,"職員旅費",{"$nulls":8},4,{"$nulls":5},4]
[null,null,"委員等旅費",{"$nulls":8},{"v":0.1,"d":"0"},{"$nulls":5},{"v":0.1,"d":"0"}]
[null,null,"観光振興調査費",{"$nulls":8},13]
[null,null,"観光圏整備事業費補助金",{"$nulls":8},240,{"$nulls":5},286]
[]
[null,null,"計",{"$nulls":8},{"$f":"SUM(L98:Q103)","v":{"v":257.39,"d":"257"}},{"$nulls":5},{"$f":"SUM(R98:W103)","v":{"v":290.385,"d":"290"}}]
[]
["事業所管部局による点検・改善"]
[null,null,"項　　目",{"$nulls":26},"評　価",null,null,"評価に関する説明"]
["国費投入の必要性",null,"事業の目的は国民や社会のニーズを的確に反映しているか。",{"$nulls":26},"○",null,null,"国際競争力の高い観光地域づくりを促進することは社会的ニーズがある。"]
[null,null,"地方自治体、民間等に委ねることができない事業なのか。",{"$nulls":26},"○",null,null,"先進的取組を全国レベルで位置づけて実施する事業である。"]
[null,null,"政策目的の達成手段として必要かつ適切な事業か。政策体系の中で優先度の高い事業か。",{"$nulls":26},"○",null,null,"国際競争力の高い観光地域づくりを促進するため、地域の戦略策定、取組を支援することは必要かつ適切な事業である。"]
["事業の効率性",null,"競争性が確保されているなど支出先の選定は妥当か。　",{"$nulls":26},"○",null,null,"ヒアリングにより必要な経費か確認するとともに、第３者委員会により効果的、効率的な事業としている。"]
[null,null,"受益者との負担関係は妥当であるか。",{"$nulls":26},"○",null,null,"地域のブランド確立に資する事業費について、地域も応分の負担のうえ実施している。"]
[null,null,"単位当たりコスト等の水準は妥当か。",{"$nulls":26},"○",null,null,"第３者委員会により、必要に応じて事業の改善、組替を求め、費用水準の適正化を図っている。"]
[null,null,"資金の流れの中間段階での支出は合理的なものとなっているか。",{"$nulls":26},"○",null,null,"地域において、補助採択事業の実施にあたり、競争性の確保等を図り、支出の適正化を行っている。"]
[null,null,"費目・使途が事業目的に即し真に必要なものに限定されているか。",{"$nulls":26},"○",null,null,"第３者委員会により、事業目的に即したもののみを補助対象事業として採択している。"]
[null,null,"不用率が大きい場合、その理由は妥当か。（理由を右に記載）",{"$nulls":26},"○",null,null,"地域からの申請により審査、採択する事業であるところ、申請数が想定を下回ったことによる。"]
[null,null,"その他コスト削減や効率化に向けた工夫は行われているか",{"$nulls":26},"○",null,null,"ヒアリング、第３者委員会を通じて、地域が効果的にブランド確立に取り組むための助言等を行った。"]
["事業の有効性",null,"成果実績は成果目標に見合ったものとなっているか",{"$nulls":26},"○",null,null,"成果に見合った実績である。"]
[null,null,"事業実施に当たって他の手段・方法等が考えられる場合、それと比較してより効果的あるいは低コストで実施できているか。",{"$nulls":26},"○",null,null,"第３者委員会を活用し、効果的かつ効率的な事業としている。"]
[null,null,"活動実績は見込みに見合ったものであるか。",{"$nulls":26},"○",null,null,"見込みに見合った活動である。"]
[null,null,"整備された施設や成果物は十分に活用されているか。",{"$nulls":26},"○",null,null,"本事業により、ブランド戦略に沿った滞在プログラムの整備等を開発し、地域のブランド確立に活用している。"]
["関連事業",null,"関連する事業がある場合、他部局・他府省等と適切な役割分担を行っているか。（役割分担の具体的な内容を各事業の右に記載）",{"$nulls":26},"‐"]
[null,null,"所管府省・部局名",{"$nulls":12},"事業番号",{"$nulls":3},"事業名"]
[]
[]
["点検・改善結果",null,"点検結果",{"$nulls":3},"日本を代表する有形・無形の地域資源がある観光地域において、他地域と差別化された価値や魅力を戦略的に創出・提供することにより、日本の顔となる「ブランド」を確立していくことが、国内外から選好される観光地域を形成するために極めて重要である。このため、事業目的達成に向け適正な予算執行を実施する。"]
[null,null,"改善の\n方向性",{"$nulls":3},"引き続き適切な予算執行に努めていく。"]
["外部有識者の所見"]
[]
["行政事業レビュー推進チームの所見"]
["事業内容の\n一部改善",{"$nulls":4},"目標最終年度を前に、既に成果目標を達成しているものは、適切な数値を新たに設定すべき。"]
["所見を踏まえた改善点/概算要求における反映状況"]
["執行等改善",{"$nulls":4},"目標最終年度を前に既に目標を達成している雪国観光圏及び佐世保・小値賀観光圏については、目標の再設定を行うため地域内で調整しており、引き続き効果的な事業の執行に努める。"]
["備考"]
[]
["関連する過去のレビューシートの事業番号"]
["平成22年度",{"$nulls":5},"-",{"$nulls":9},"平成23年度",{"$nulls":5},"-",{"$nulls":9},"平成24年度",{"$nulls":5},"-"]
["平成25年度",{"$nulls":5},"新25-30",{"$nulls":9},"平成26年度",{"$nulls":5},241]
["資金の流れ\n（資金の受け取り先が何を行っているかについて補足する）（単位：百万円）",{"$nulls":5},"※平成26年度実績を記入。執行実績がない新規事業、新規要求事業については現時点で予定やイメージを記入。"]
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[{"$nulls":6},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）",{"$nulls":3},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）"]
[{"$nulls":6},"事業費",{"$nulls":4},"観光地域づくりプラットフォームが実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":12},46]
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[{"$nulls":6},"B.株式会社KPMG　FAS",{"$nulls":21},"F."]
[{"$nulls":6},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）",{"$nulls":3},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）"]
[{"$nulls":6},"事業費",{"$nulls":4},"ブランド観光地域（仮称）登録制度に関する検討業務",{"$nulls":12},34]
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[{"$nulls":6},"C.個人Ａ",{"$nulls":21},"G. "]
[{"$nulls":6},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）",{"$nulls":3},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）"]
[{"$nulls":6},"事業費",{"$nulls":4},"冊子、リーフレット等のデザイン、原稿制作",{"$nulls":12},1]
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[{"$nulls":6},"D.",{"$nulls":21},"H."]
[{"$nulls":6},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）",{"$nulls":3},"費　目",{"$nulls":4},"使　途",{"$nulls":12},"金　額\n(百万円）"]
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["費目・使途欄についてさらに記載が必要な場合はチェックの上【別紙２】に記載"]
[]
[]
[null,"支出先上位１０者リスト"]
[null,"A."]
[null,null,"支　出　先",{"$nulls":9},"業　務　概　要",{"$nulls":23},"支　出　額\n（百万円）",{"$nulls":5},"入札者数",{"$nulls":3},"落札率"]
[1,1,"公益財団法人佐世保観光コンベンション協会",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},46,{"$nulls":5},"-",{"$nulls":3},"-"]
[2,1,"一般社団法人雪国観光圏",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},28,{"$nulls":5},"-",{"$nulls":3},"-"]
[3,1,"公益財団法人阿蘇地域振興デザインセンター",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},21,{"$nulls":5},"-",{"$nulls":3},"-"]
[4,1,"一般社団法人そらの郷",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},14,{"$nulls":5},"-",{"$nulls":3},"-"]
[5,1,"一般社団法人八ヶ岳ツーリズムマネジメント",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},12,{"$nulls":5},"-",{"$nulls":3},"-"]
[6,1,"一般社団法人ニセコプロモーションボード",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},7,{"$nulls":5},"-",{"$nulls":3},"-"]
[7,1,"一般社団法人ふらの観光協会",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},7,{"$nulls":5},"-",{"$nulls":3},"-"]
[8,1,"一般社団法人別府市観光協会",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},5,{"$nulls":5},"-",{"$nulls":3},"-"]
[9,1,"公益財団法人浜松観光コンベンションビューロー",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},5,{"$nulls":5},"-",{"$nulls":3},"-"]
[10,1,"公益社団法人京都府観光連盟",{"$nulls":9},"様々な滞在交流型観光の取組みを推進し、市場との窓口機能等を担う「観光地域づくりプラットフォーム」が実施する着地型旅行商品の企画・販売等の各種事業",{"$nulls":23},5,{"$nulls":5},"-",{"$nulls":3},"-"]
[11,1]
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[14,1]
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[]
[null,"B"]
[null,null,"支　出　先",{"$nulls":9},"業　務　概　要",{"$nulls":23},"支　出　額\n（百万円）",{"$nulls":5},"入札者数",{"$nulls":3},"落札率"]
[1,1,"株式会社ＫＰＭＧ　ＦＡＳ",{"$nulls":9},"ブランド観光地域（仮称）登録制度に関する検討業務",{"$nulls":23},35,{"$nulls":5},3,{"$nulls":3},"-"]
[2,1,"株式会社ＮＴＴデータ経営研究所",{"$nulls":9},"情報通信技術を活用した観光振興策に関する調査業務",{"$nulls":23},14,{"$nulls":5},5,{"$nulls":3},"-"]
[3,1,"株式会社ドコモ・インサイトマーケティング",{"$nulls":9},"携帯電話から得られる位置情報等を活用した訪日外国人動態調査",{"$nulls":23},3,{"$nulls":5},2,{"$nulls":3},"-"]
[4,1,"株式会社ＮＴＴデータ",{"$nulls":9},"ＳＮＳ等を活用した訪日外国人の意識分析",{"$nulls":23},1,{"$nulls":5},"少額随契",{"$nulls":3},"-"]
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[]
[null,"C"]
[null,null,"支　出　先",{"$nulls":9},"業　務　概　要",{"$nulls":23},"支　出　額\n（百万円）",{"$nulls":5},"入札者数",{"$nulls":3},"落札率"]
[1,1,"個人Ａ",{"$nulls":9},"冊子、リーフレット等のデザイン、原稿制作",{"$nulls":23},1,{"$nulls":5},"-",{"$nulls":3},"-"]
[2,1,"株式会社ナビタイムジャパン",{"$nulls":9},"訪日外国人旅行者の移動ログデータ取得及び説明チラシ制作",{"$nulls":23},1,{"$nulls":5},"-",{"$nulls":3},"-"]
[3,1,"株式会社野村総合研究所",{"$nulls":9},"位置情報の調査に関する検証分析、課題整理業務",{"$nulls":23},1,{"$nulls":5},"-",{"$nulls":3},"-"]
[4,1,"株式会社コナン",{"$nulls":9},"観光圏に関するシンポジウムの企画・運営業務",{"$nulls":23},1,{"$nulls":5},"-",{"$nulls":3},"-"]
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[]
[null,"D"]
[null,null,"支　出　先",{"$nulls":9},"業　務　概　要",{"$nulls":23},"支　出　額\n（百万円）",{"$nulls":5},"入札者数",{"$nulls":3},"落札率"]
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